Appagrapha is a brand-new app in a rapidly growing field of medication reminder apps. We use social media to express our brand message to our various audiences. 

• Patients who use the app. From caretakers of elderly patients suffering from chronic pain, to young people in need of a reminder to take their daily vitamins and supplements—AppaGrapha is a tool anyone can use to live a healthier life.
• Practitioners who recommend the app.
• Pharmaceutical companies who benefit from having access to the valuable user data that the app generates.

Our audience ranges from the daily users of the app, to the healthcare professionals who recommend and set up the app, to the pharmaceutical companies who use the collected data to improve patient compliance.

Facebook Trusted friend who offers support and guidance to patients who are seeking a support community on social media.

• Focus on Appagrapha key features that help patients maintain compliance with Rx.
• Encourage engagement by posing questions and responding to continue the conversation.
• Focus on Appagrapha key features that help patients maintain compliance with Rx; keep our audience updated on new features/improvements to the app.
• Post spotlights/profiles on real people who are utilizing the app to improve their own healthy habits or those of a loved one.

Twitter Trusted advisor who is consistently posting information about how Appagrapha can help you manage your disease and health with daily use. 

LinkedIn Voice of authority regarding patient compliance. Link to other trusted resources related to health maintenance and disease management. Leading voice in Rx compliance. 

Identity

• AppaGrapha—always one word with uppercase “A” and “G”.
• Odin Pharmacy Innovations—is the parent company of AppaGrapha and should always be referred to using the full company name.

Key phrases

• developed by pharmacists
• medication reminder app
• helps patients
• schedule and graphically track prescribed medications

Words to avoid

• fat
• skinny
• unhealthy

Abbreviations to avoid

• wt for weight
• wk for week

Avoid inappropriate or slang acronyms, some examples are

• wtf
• hmu
• fml

Common Acronyms that do not need defining

• USA
• UK
• DNA
• HIV
• FDA
• CDC
• WHO

Designating a dose

• 1 mg—not 1.0 mg
• No periods after mg or ml

Proper use of common acronyms

• e.g. not e.g.,
• i.e. not i.e.,

Ownership

Every post should come from the brand and reinforce our brand voice and message. This is not the space in which to express your personal opinions or advice.

Cross-platform publishing

We craft content specifically for each platform and audience. While we do occasionally publish, content on multiple platforms, that content is modified and customized for that audience.

Where to source content

• National Institutes of Health
• My Good Days
• The Assistance Fund
• Partnership for Prescription Assistance
• Healthwell Foundation
• NeedyMeds
• National Organization for Rare Disorders
• Cancer Care

Where not to source content

Controversial or untrusted/unverifiable blogs like Goop, Mommyblogs, etc.

Hashtags

We currently make use of daily hashtags and follow the Initial Cap convention. Use the following hashtags on the appropriate days.

• #MotivationalMonday—Start your followers’ week off right with motivational quote or photo.
• #MindfulMonday—This is a good opportunity to engage and connect with the yoga studios and life coaches listed in AppaGrapha’s dynamic resources.
• #TransformationTuesday—encourage posting of before and after pics. A great opportunity to incorporate some user-generated content
• #TipTuesday—great chance to offer a weekly app tip.
• #WellnessWednesday—post tips on stating healthy and active.
• #WisdomWednesday—this is a great way to incorporate some user-generated content. Re-post wisdoms garnered from user posts, an be sure to tag the original post.
• #ThrowbackThursday—Also #TBT, throwback to the early days of AppaGrapha. (fun fact: the AppaGrapha founders’ kids maaaay have been early social media contributors…)
• #ThankfulThursday—Another chance to share some user-generated content, and be sure to credit the author by tagging.
• #FearlessFriday—Showcase an AppaGrapha customer who has a great story to tell about standing up to or overcoming a health challenge.
• #ShoutoutSaturday—give a shout out to an AppaGrapha customer, partner or employee.

Emoji

We <3 emojis!, but we use sparingly. Remember to always post in compliance with our tone of voice, but social media is just that—social—so it’s OK to lighten up a little with emojis.

Give Credit

• Twitter We're all for retweeting relevant content, however, we don’t automatically retweet. We always employ the manual retweeting method, and always use tag “h/t @username” (with “h/t” meaning “hat tip”.)

Using links

Shortened links on social free up more room for copy in your posts. We like bit.ly

Platform-specific guidelines

Sprout social does a great job providing an always up-to-date guide to social media specs.

All of our posts are scheduled. That said, we should always keep an eye on current news and trends and adjust scheduled posts if necessary.

• Facebook Post 3-times a week and respond daily.
• LinkedIn Post weekly and monitor other thought leaders in the Pharma and medical fields, along with other and medication reminder developers.
• Blog Post weekly. Post original content and related content. Link to partner sites when appropriate.
• Twitter Daily activity includes original content tweeting, retweeting and liking partner and app user tweets.

To help you plan and schedule posts, we’ve created a content calendar for you to download and use.

Use screen shots of the app

Highlight updates and new added features, with simple graphics that guide the user through the new feature. These screenshots should always show positive messages directed at the user—a short message congratulating the user for completing their tasks for the day, a word of encouragement for adhering to their medication calendar for a certain number of days, etc.

Ask users to submit photos of themselves to use in posts—shows realness, creates sense of community, encourages engagement with other content. Use uplifting rather than clinical-looking photos for news posts/posts linking to other resources.

Profile picture

On social media (all platforms) will be the AppaGrapha logo, for continuity and making the brand easily identifiable.

Banner photo

Should include photo of phone with the app open, as well as the App Store and Google Play logos.

Visual assets

Should be easy on the eyes—white background with bright-colored type to mirror the colors used in the app itself.

Ideal image size

1,200 x 736 pixels. We regularly check Sprout Social for their Always up-to-date social media size guide.

AppaGrapha is a medication reminder app developed by pharmacists to help patients stay compliant with their doctors’ prescribed medications. We are not medical providers and as such should avoid dispensing, or the appearance of, medical advice.

Images

We use original images or properly licensed and credited images from reputable sources.

• Wikimedia commons. Always follow the attribution guidelines for images.
• Stock image sites such as Fotolia, Adobe stock images, or istockphotos.
• Inc.com published a clear explanation of public domain images and links to several resources.

• Do not respond or engage directly— instead, engage on the channel and post positive, evergreen content to push the inappropriate post down the feed.
• Take it offline If possible, reach out privately to the post author and offer to address the issue privately.
• Print and date a copy of post and person who posted it It is important to document the activity in the off change that this accelerates and needs to be reported to the platform or referred to our legal team.
• Report user—if the activity persists, check the Terms of Use for the platform and report the user. Consult the AppaGrapha social media manager before blocking a user or removing a post.

From time to time we may receive complaints from users about various elements of the AppaGrapha app. Here are a few common ones, and how to address them.

I couldn’t find my medication when I searched in the app for it.

Record user’s name and the date and time the message was received, and report to our development team so they can update the list of medications as soon as possible. Respond personally to user and apologize for the inconvenience, and let them know that our developers are working quickly to update our list of medications.

I recorded my doses, but they are no longer showing up on my calendar.

Respond directly to user and let them know that we will do all we can to recover their date, and give an estimate of how long it may be until it shows up again. Immediately reach out to development team so that they can fix the bug causing this error.

I’m having trouble navigating a new feature.

Respond directly to user–apologize for any inconvenience caused, and have them send a screenshot or a brief description so that we may help walk them through the new feature, so that they can get the best possible user experience.