AppaGrapha social media guide
This visual guide defines the AppaGrapha voice, message and purpose for social media. It provides a practical guide for the team tasked with creating a presence for this brand-new medication reminder app. I applied my expertise in identifying AppaGrapha’s audience and creating a social media voice that will appeal to this audience.
Creative Strategy
- Create a guide for a start-up company where there may be many potential contributors to social media.
- In start-ups, employees may wear many hats, so AppaGrapha needs a guide everyone can follow to create a unified social media voice.
- Digital guide published on the AppaGrapha website.
- AppaGrapha employees who contribute to social media.
- A guide for everything you need to know about being social for AppaGrapha.
- Your diverse team can confidently build and post branded social media content that shares one unified voice, look and feel.
- The guide clearly outlines the goals of our social media efforts and guides users on how to address audiences, tone, and terminology.
Visual Communication
- The guide’s visual design is aligned with the brand style, thereby reinforcing the established voice and tone.
- Features an engaging video introduction.
- Design choices include:
- Mobile-first approach to the site design and build
- Intuitive icons that link to all active social accounts
- Clear, consistent navigation
- Subheads (h2, h3, bold text) to break up long copy and guide the reader
- Chunked copy with short paragraphs, bullet points for easy scanning, and a clear visual hierarchy