Visual Communicator / Creative Strategist insight
Multi-modal communications are engaging and can be delightful. Who doesn’t love a slick video, viral meme, or killer podcast? Most of what we love in this vast world of this digital media is grounded in rhetorical theory. I understand how to identify or help you uncover an exigence. I know how to craft an appeal to your audience that is will resonate with them. Each decision I make is guided by an understanding of audience, exigence and constraints, and utilizes visual media appropriate to the mode and medium.
Problem
How to communicate the process and thinking that goes into developing a creative strategy statement, an essential tool that I use before beginning any strategic communication project.
Creative Strategy
- Leverage the native engagement of multi-modal communication to appeal to my audience of prospective clients or partners.
- Use humor to pull the viewer through the arc of the story.
- Demonstrate my creativity and executional expertise.
Visual Communication
- Develop a storyboard and visual script.
- Illustrate, design, and art direct the production.
- Record, and edit video.
- Research and source music to support the voice and tone of the message.