Let me tell you how…
This is a guide to making a perfect, from-scratch pie crust, every time. The explanation is demonstrated through a story and concludes with a recipe. My expertise shines in my rhetorical decisions which lead to the delivery of two genres—narrative and recipe—to engage and convince the audience to attempt this often-perceived-as-daunting task.
Creative Strategy
- Communicate to all levels of bakers that although the perfect crust isn’t exactly easy to achieve, if you follow the method and avoid the urge to improvise, you can create a perfect crust consistently.
- This explainer is a digital document—ready for publication in a cookbook, trade journal, or food blog.
- Mastering this skill will give any baker a huge confidence boost and is worth mastering and passing along.
- I prove this with my tale of converting my baking nieces from the store bought camp to homemade every time.
Visual Communication
- The main image of a perfectly imperfect homemade apple pie serves as an inspiration and a proof point.
- The visual layout of the explainer roughly follows a cookbook layout with a narrative followed by the recipe. This is a rhetorical choice made with the intended audience at the forefront.
- Design choices such as font, typestyle, size, layout, image choice, crop, color correcting/retouching, are deliberate rhetorical choices made to support the strategy.